模块四 Unit1 Advertising
【考点透视】
I 重点短语
advertise v. ~ (a new product) on TV / in the newspaper
1. ~ for a secretary / a job = put an advertisement
advertising n. [U] 广告，广告业
advertiser n. 登广告者；广告商
do sb. a service 服务/ 帮助某人
2. service be of service to sb. 对某人有用
at one’s service 随时为某人服务
serve in the army 在部队服役
serve the people 为人民服务
serve serve food / dinner 上菜/饭
serve as = act as 充当
serve sb. (with) sth. = serve sth. to sb. 用……招待某人
How can we serve you?
（营业员对顾客的用语）你要买些什么？ / 需要我们为你服务吗？
Are you being served? 你点过菜了吗？
Dinner is served. 晚餐已经准备好了。
First come, first served. 先来先伺候；讲先来后到
intended adj. ①= planned, meant, desired the ~ meaning / result / effect / purpose
②为……计划或设计的 a book ~ for children
①intend to do sth. / doing sth. 打算干……
②intend to have done本打算干……
3. intend v. ③intend sb. to do sth. 打算使某人干……
④intend that-从句
They intend that the plan should be put into practice within the year.
→ They intend the plan to be put into practice within the year.
intention n. with the ~ of doing sth. = with the ~ to do sth. 有做某事的意向
by ~ 故意地
vt. 治愈；治疗 ~ sb. / one’s headache ~ + sb. + of + 病名
4. cure
n. [C] “治疗（办法）”、“药方”，其后接“for +病名” an effective ~ for cancer
n. [C] [U] 评论，评语；意见 make a comment on / upon / about …
5. comment v. 常作vi. 后接介词on / about
接that从句
connect vt. ~ + A +with/ to / and +B 把A与B连接
The bridge connects the island with / to / and the mainland.
vi. ~ with 与……连接
6. This corridor connects with the living room.
作“与……有联系/ 有关”解时，常用于“be connected with”这句式。
= have something to do with 这里的with不能换成to。
She was connected with the murder.
connection n. in ~ with
have no choice but to do sth. 别无选择，只有做某事
make a choice between A and B 在A和B之间作出选择
7. choice There is no choice in sth. 在某方面没有选择的余地
Be careful in your choice. 小心选择。
at one’s own choice 随意地
if it is convenient to you 如果你方便的话
8. convenient adj. be convenient for sb. to do something 某人干某事合适
arrange a convenient place 安排合适的地方
You are convenient. （×）
convenience n.
to do sth.
sth.
9. determine v. + that-从句
wh-从句
sb. to do sth.
determined adj. ①可作表语或定语②后可接不定式、状语或从句
a very determined woman
I was so angry that I was determined to tell him what I thought of him.
I left him, determined never to set foot in his house again.
He was determined that she should marry Dick.
10. particular adj. be particular about 对于……讲究/ 挑剔
in particular 尤其，特别地
particularly = especially 如：He is particularly good at maths.
react to = be response to 对……作出反应
11. react react on/ upon = have an effect on 对……起作用 / 有影响
react against 反对，抵抗
II 重点句型
1. Not all ads play tricks on us though.
3. PSAs are meant to teach us and helped us lead better lives.
4. It is important to try to appeal to the way the audience will react.
【题例精析】
【例1】 Come and see me whenever _________.
A. you are convenient B. you will be convenient
C. it is convenient to you D. it will be convenient to you
【易错点悟】本题考查形容词convenient和时间状语从句的用法。形容词和副词历来是高考热点，对于只能修饰物或只能修饰人的形容词要记住其用法。
【要点精析】convenient的主语为it，而不是人，排除A和B项。whenever引导的是时间状语从句，其谓语动词要用一般现在时，不可用一般将来时。
【答案】C
【例2】 Thank you for sending us ____ fresh vegetables of many kinds. You have done us____ great service. (2007启东3月卷)
A. /; a B. the; a
C. /; / D. the; /
【易错点悟】此题考查了冠词的用法。
【要点精析】第一空表示“泛指”，而第二空构成一个短语do sb. a great service，其意思为“给某人提供好的服务”。service在这里为抽象名词具体化。
【答案】A
【单元检测】
单项填空
1. The boy didn’t have any _______ but to do as his father had told him.
A. idea B. way
C. chance D. choice
2. The owner of the shop came up to see _____.
A. what was the matter B. what the matter was
C. what is the matter D. what the matter is
3. －Can I help you, madam?
－_________.
A. Yes, you can B. No, I don’t need anything
C. Of course, if you like D. No, thanks, I’m being served
4. The foreign minister refused to ________ on the rumor that he had planned to resign.
A. explain B. speak
C. comment D. talk
5. The children should be _____ not to play tricks ______ the disabled.
A. educated; on B. trained; to
C. educated; with D. trained; on
6. The salesman said the car was in good condition, and I was foolish enough to ______ it.
A. fall into B. fall for
C. fall over D. fall down
7. ―I thought you and Peter were going for a bike ride.
―________, but the front wheel of my bike is bent and I haven’t had it fixed.
A. We intended to B. I’m sorry
C. Well, we went D. She was, and I won’t
8. Children are fed up with their studies because they are _______ to do far better than they can.
A. hoped B. promised
C. expected D. suggested
9. I’m sure you did wrong to him. You know, he did _____ help and _____ no harm.
A. meant to; meant B. meant; mean
C. mean to; meant D. to mean; mean
10. I’ve found that many people are still in _____ habit of writing silly things in _____ public places.
A. the; the B. /; /
C. the; / D. /; the
11. When she _____ a tall dark figure watching her, she ran into the house immediately.
A. was aware from B. was aware of
C. is aware of D. is aware from
12. ―This idea of studying abroad really _____ me.
―But I don’t think so.
A. appeals to B. appeals against
C. appeal for D. appeal to
13. ―How shall we go to that airport?
―Well, I recommend _____ a taxi.
A. to take B. taking
C. to taking D. take
14. ―It is surprising to see Fredric playing golf. The doctor said he would never get up.
― No secret to me. Chinese acupuncture has cured him _______ his disease.
A. off B. from
C. away from D. of
15. Another ad campaign is being organized by the NEC to get a bigger ____ of the world market.
A. part B. place
C. share D. partner
完形填空
On a cold December morning, my mother and I were walking home from a pizza store. We were dressed warmly and equipped 16 the video we had been dying to watch. I was feeling a little 17 , as I was carrying our shopping bags of snacks and the video.
They were so heavy that I decided to 18 some things. So I started to walk towards the garbage can when I 19 a poor man walking his bike out of the restaurant in front of us. He held a paper bag with his dirty hand. He 20 over to another nearby garbage can and started 21 it.
I suddenly felt very 22 . I knew this man would take all he could get, 23 I walked up to him and 24 the drink and some snacks over to him. The man, with lines on his face and wrinkles on his forehead, looked up in 25 and took what I gave him.
A huge smile 26 across his face and this caused me to feel indescribable 27 . I felt like I couldn’t be 28 with myself, but then he said: “Wow, first someone gives me this sandwich, then this drink, and now some 29 food; this is my daughter’s 30 day!”
He thanked me 31 and started off on his bike. I even heard him whistling a song as he rode away.
I now 32 what is meant by the saying “giving is getting”. Everyone in the world needs help, everyone can 33 help and everyone will be helped by showing 34 .
The image of that man’s happiness caused by my small gift appears in my mind every time I have the 35 to do something nice.
16. A. for B. of C. with D. about
17. A. excited B. puzzled C. tired D. satisfied
18. A. pick out B. eat up C. put down D. throw away
19. A. heard B. noticed C. felt D. watched
20. A. headed B. rode C. ran D. fled
21. A. breaking into B. looking through C. staring at D. searching for
22. A. cold B. afraid C. guilty D. content
23. A. but B. because C. so D. if
24. A. turned B. thought C. took D. handed
25. A. surprise B. detail C. case D. return
26. A. disappeared B. paused C. existed D. spread
27. A. disappointment B. shame C. satisfaction D. victory
28. A. sadder B. angrier C. happier D. crazier
29. A. cheap B. tasty C. clean D. useful
30. A. lucky B. busy C. interesting D. quiet
31. A. carefully B. happily C. calmly D. fortunately
32. A. remember B. understand C. appreciate D. recognize
33. A. refuse B. receive C. offer D. find
34. A. kindness B. eagerness C. willingness D. braveness
35. A. chance B. desire C. purpose D. feeling
阅读理解
（A）
Raised in France by her country physician grandfather, Petaluman Laura Reiehek will be recognized for her work helping the homeless, immigrants and elders and she received the Rev. James E. Coffee Human Rights Awards for 2006.
Her grandfather devoted his whole life to making life better for others and was killed by Nazi soldiers in 1944. She was there when the soldiers took her grandfather’s life: “I hid under a pile of leaves. But, you know, I heard it.”
She straggled to work through her anger and hate, but it was necessary for her own survival and serf-respect. After the war, she married Jesse Reichek, an American soldier in France, and they eventually settled in the Bay Area, where he grew to become an artist. They came to Petaluma from Berkeley when he needed more room to paint. They built their own home and treasured their time together.
Reichek’s years of volunteer work began with caring for an old lady in Sonoma County, which made her sensitive to the fact that many older people were living in bad places. So Reichek created Petaluma’s first senior center. Then she noticed homeless people. With Mary Isaac, she co-founded COTS 15 years ago.
These days, she is busier than ever, helping Latino immigrant families and visiting seniors in nursing homes. “Our goal is to promote and educate people in understanding and tolerance (忍受). We must learn to understand and celebrate our differences”, said event chairman Harry Troutt, who serves on the commission.
36. The Rev. James E. Coffee Human Rights Awards may be given to _________.
A. the students who study well
B. the workers who work very hard
C. the volunteers who do a lot to others
D. the scientists who do scientific research
37. The underlined word “it” (in paragraph 2) refers to ________.
A. Reichek’s grandfather was killed
B. Reichek’s grandfather had a hard life
C. Reichek received an award in 2006
D. Reichek survived at last
38. According to the passage, COTS should be an organization that __________.
A. offers help to the senior people
B. helps the hopeless people
C. teaches people painting
D. arranges volunteers’ work
39. Jesse Reichek moved to Petaluma from Berkeley because he _________.
A. needed more place to paint
B. wanted to be an artist
C. wanted to help the homeless people
D. lost his job in Berkeley
(B)
Scientists recently discovered that pictures on cave walls at Creswell Crags are the oldest known in Great Britain. But they didn’t find out in the usual way.
Archaeologists often date cave art with a process called radiocarbon dating. The technique can measure the age of carbon found in charcoal (木炭) drawings or painted pictures. Carbon is an element found in many things, including charcoal and even people. But in this case, there was no paint or charcoal to test. People carved the pictures of animals and figures into the rock using stone tools. The scientists had an “aha!” moment when they noticed small rocks stuck to the top of the drawings. The small rocks must have formed after the drawings were made.
“It is rare to be able to scientifically date rock art,” said Alistair Pike, an archaeological scientist at Britain’s University of Bristol. “We were very fortunate that some of the engravings were covered by stalagmites（石笋).
When a test proved that the stalagmites formed 12,800 years ago, the scientists knew the art underneath them had to be at least that old. And some of the animals shown, like the European bison, are now extinct--another tip-off that the art is quite old.
The artists came to Creswell Crags, This place is one of the farthest points north reached by our ancient ancestors during the Ice Age. At that time, much of the North Sea was dry, so people could move about more easily.
Some tools and bones found there are 13,000 to 15,000 years old. They show that the travelers hunted horses, reindeer, and arctic hare. Their artwork is similar to art in France and Germany. It tells scientists that the Creswell Crags artists must have had a close connection to peoples several thousand kilometers away－another important clue to understanding how humans spread out across the world.
40. Which of the following can be used as the best title of the passage?
A. Cave Art About Animals Is Most Beautiful
B. Cave Art Found in an Unusual Way
C. Cave Art Turns Out to Be Britain’s Oldest
D. Cave Art in Britain
41. The underlined word “archaeologists” in this passage probably means people ________.
A. who study things left behind by people in the past
B. who have rich experience in painting
C. who are interested in wild animals
D. who are good at using stone tools
42. Why do scientists say the art is quite old?
A. The art was carved into stone with stone tools.
B. The animals carved in the stone are beautiful.
C. The cave is one of the farthest point in the world.
D. Some pictures were covered by stalagmites more than 10,000 years old.
43. By studying the cave art, scientists know something about _________.
A. how ancient people crossed the North Sea
B. why some of the animals have died out
C. how humans spread out across the world
D. what kind of animals people hunt at that time
对话填空
(A and B are workmates)
A: Hi! It’s (44) f ________ cold today and the wind is howling! My hands numb.
B: It always (45) g_______ cold after a snowfall.
A: I (46) m_______ the weather forecast this morning. Did you hear it?
B: Yes. It (47) s_____ it would be partly coldly today, with a strong wind from the northwest. The highest (48) t_________ during the day would be five below zero.
A: What about tonight?
B: Still colder. The temperature will (49) d____ to eighteen below.
A: Looks as if we’re in a spell of cold weather when we start the digging work.
B: So what? Think of the oil workers in Daqing. They battle with wind and snow and (50) b____ cold weather for months every year.
A: Quite right. And they (51) s________ in opening up a great oil-field. They’re really an example (52) t______ us.
B: That’s the spirit! A cold spell like this is nothing (53) c________ to the cold up there.
A: Right. Come on, let’s start our work.
(44)________
(45) ________
(46) ________
(47) ________
(48) ________
(49) ________
(50) ________
(51) ________
(52) ________
(53) ________
书面表达
校刊 “英语园地”为配合学校创建 “绿色学校”的工作，开展了“创建绿色学校英语征文活动”，请根据下列提示用英文写一篇征文稿，内容要求如下：
存在问题 1．浪费水、电
2．乱扔可回收的饮料瓶、旧书本等
3．……
个人看法和建议 1．对学生进行环保教育
2．从关灯、回收废物等小事做起
3．……
注意： 1．词数：80~120词左右。
2．可适当增加细节，以使行文连贯。
3．文章的第一段已给出，但不计入总词数。
The Green School Project has become part of the environmental education in our school. However, there are still a lot of problems in the school.
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
【答案解析】
1．D。have no choice but to do ... 意为“别无选择，只有去做……”。
2．A。考查宾语从句的语序。what在宾语从句中作主语，the matter作表语。
3．D。考查交际用语。“Can I help you”一般应答为 “Yes, Please.”“No, thanks.”“No，thanks. I’m being served.”意思为“谢谢，我已经点过菜了。
4．C。comment on sth“就……事情做自己的评论”comment的意义与之后的同位语意义最相符。
5．A。play tricks on是固定搭配。
6．B。fall into意为“染上、分成”。fall for“上……的当、受……的骗”。fall over“绊倒”。fall down“不够好”。根据题意，选B项。
7．A。选项A用过去式，意为“我们本打算（骑自行车的），而后来没有骑”。A项中的to后面省略了go for a bike ride.
8．C。expect sb. to do sth. 意为“期望某人做某事”。promise意为“承诺、答应、保证”，与语境不符。hope与suggest不用于hope / suggest sb. to do sth.结构中。
9．C。mean to do sth.意为“打算做某事”，而mean后接名词或动名词时，意为“意味着、指”。
10．C。get/ in the habit of意为“养成……的习惯”，public places （公共场合）是泛指，故不用the。
11．B。be aware of是“意识到、发觉”的意思。
12．A。appeal to意为“对……有吸引力”。
13．B。recommend的用法是： ①~ sth. to sb. = ~ sb. sth.；②~ sb. as …；③~ doing sth.；④~ sb. to do sth.；⑤~ + that从句 ，用虚拟语气（should）+ 动词原形。根据题意，只能选B项。
14．D。cure sb. of sth. 是固定搭配，意为“治愈某人的疾病”。
15．C。share是名词，意为“份额”。其他均不合题意。
【完形填空】
本文是一篇记叙文，作者通过自身经历感悟到付出即是回报这一深刻的人生哲理。
16．C。be equipped with表示“带有；配备有”。
17．C。根据后半句及第二段第一句可知作者拿着那么多东西感到有点“累”。
18．D。根据下一句作者走向垃圾箱及本句前半句可知作者想扔掉一些物品。
19．B。作者“注意到”一位可怜的人推着自行车走出饭店。如选择D项，意味着作者一直在注视着这个人，显然与文意不符。
20．A。head此处是动词，意思是“朝……方向走”。根据本段前面walking一词可知他没有骑车，所以B项错误。
21．B。他“仔细”往垃圾箱里看，希望能发现自己所需要的东西。C项指因惊奇、愤怒或恐惧等而凝视，因此不恰当。如选择D项，应去掉for。
22．C。拾荒者的悲惨境况让作者感到“内疚”。
23．C。作者知道他因生活所迫会拿走任何可以带走的东西，“所以”就走了过去。
24．D。作者非常同情他，把食物“递给”了他。
25．A。一位素不相识的陌生人竟然给了自己这么多好吃的食物，所以他感到很“吃惊”。
26．D。他的脸上荡起了笑容。
27．C。作者没有想到自己的举手之劳给了对方这么多快乐，因此非常“满足”。
28．C。作者从来没有这么“高兴”过。
29．B。根据前sandwich半句可知是“美味的”食物。
30．A。能吃到如此可口的食品，女儿很“幸运”。
31．B。他“高兴地”谢过我就骑车离开了。
32．B。作者现在才“理解”giving is getting的含义。
33．C。每个人都可以“提供”帮助。
34．A。“友爱”可以使每个人都得到帮助。
35．A。作者每次遇到做好事的“机会”，脑海中总会浮现出那个拾荒者。
【阅读理解】
A篇主要介绍了一位因努力工作而获得the Rev．James E．Coffee Human Rights Awards for 2006的女士。
36．C。整篇文章主要介绍了这位女士对别人帮助的太多了，因此，C项最符合意思。
37．A。由文章第二段的前两句可知。
38．B。由文章第四段的“Then she noticed homeless people.”可知。
39．A。由文章的第三段的“They came to Petaluma from Berkeley when he needed more room to paint.”。
40．C。本文主要讲述 Cave art为什么是英国最古老的艺术，文章的后半部分给出了证据。
41．A。根据文章的第二段判断，archaeologists的意思应是考古学家。
42．D。考古学家是根据两点判断Cave art的历史的：一些画被石笋覆盖着，而根据研究石笋已有12,800年的历史。
43．C。短文的最后一句提供了答案。
【对话填空】
44.freezing 45. gets 46. missed 47. said 48. temperature
49. drop 50. bitterly 51. succeeded 52. to 53. compared
【书面表达】
One possible version:
The Green School Project has become part of the environmental education in our school. However, there are still a lot of problem in the school.
Very often you come across an empty classroom with the lights still on. It’s not difficult to find evidence of wasting water, a very serious problem. Additionally, students do not recycle enough, throwing away the soft drink bottles, used exercise papers and books. Worse still, many students still use the non-environmental friendly lunch boxes, causing the “white pollution”.
These things should that many students lack the sense of environmental awareness. It’s important to educate students to be more environmentally friendly. At the same time, students can do small things, such as collecting used items for recycling, turning off the lights, saving water. Always remember that it’s everyone’s responsibility to protect the environment.